Absolut Vodka Premiered in New York in 1979.
The Swedish Monopoly Vin & Sprit (Wine & Spirits) had decided to launch the Vodka internationally, and its smooth flavour and unique character made Absolut Vodka popular almost Immediately.
The Absolut Company insists on quality workmanship and values its well-preserved heritage, two pillars that have earned Absolut Vodka its ranking as the World's Leading Premium Vodka and the fifth bestselling brand among Premium Spirits.
- brand value distillation & positioning
- consumer insights & research
- marketing & promotional strategy
- creative & activation strategy
- affiliate marketing initiatives
- brand assets & systems
- marketing collateral
- experiential design
- promotional initiatives
- activation & event
- media relations
- digital dynamic content
- mobile apps development
- social application development
- content seeding programs