Marina Bay Sands
The agency at a glance. 110 executions across 15 countries.
Located along the Marina Bay waterfront, Marina Bay Sands features three cascading hotel towers topped by an extraordinary sky park, 'floating' crystal pavilions, a lotus-inspired Museum, retail stores featuring cutting-edge labels and international luxury brands, Celebrity Chef restaurants, endless entertainment at the theatres, the hottest night clubs and a Las Vegas-style casino.
Business assets include (MICE) facilities featuring state-of-the-art technology, highly flexible exhibition halls, and a convention centre that can host over 45, 000 delegates.
MGroup was engaged to launch the Hotel Towers and Shoppes @ Marina Bay Sands, a retail complex of over 400 premium boutiques.
- consumer insights & research
- marketing & promotional strategy
- creative & activation strategy
- affiliate marketing initiatives
- brand Identity development
- marketing collateral
- operational touch points
- experiential design
- promotional initiatives
- activation & event
- media relations
- digital brand strategy
- mobile apps development
- content seeding programs