Marina Bay Sands

 

Located along the Marina Bay waterfront, Marina Bay Sands features three cascading hotel towers topped by an extraordinary sky park, 'floating' crystal pavilions, a lotus-inspired Museum, retail stores featuring cutting-edge labels and international luxury brands, Celebrity Chef restaurants, endless entertainment at the theatres, the hottest night clubs and a Las Vegas-style casino.

Business assets include (MICE) facilities featuring state-of-the-art technology, highly flexible exhibition halls, and a convention centre that can host over 45, 000 delegates.

MGroup was engaged to launch the Hotel Towers and Shoppes @ Marina Bay Sands, a retail complex of over 400 premium boutiques.

  • consumer insights & research
  • marketing & promotional strategy
  • creative & activation strategy
  • affiliate marketing initiatives
  • brand Identity development
  • marketing collateral
  • operational touch points
  • experiential design
  • communications
  • promotional initiatives
  • activation & event
  • media relations
  • digital brand strategy
  • mobile apps development
  • content seeding programs